My initial idea was that the ice shops in Taiwan were too traditional in how they presented their desserts–that if I repackage it in a more atmospheric and “tropical” way, the new customer experience would lead to our success. When I first started, I didn’t use any local fruits. When I was older and decided to start a business, I decided to make an ice shop because I thought it was going to be easy. I was able to familiarize myself with the smell and tastes of various kinds of fruits and leaves.
Being in that environment constantly cultivated my interests for fruits and crops in general. Growing up, my dad had a tea farm and fruit orchard. GR: What made you decide to open an ice shop and to only use fresh fruits from Taiwan? It wasn’t until I decided to open my first ice shop in Taiwan that the world started to make some changes in the ice dessert business. They used more traditional ingredients like red bean or green bean. However, when I was a kid there were no ice desserts made with fresh fruit. Of course, anything with ice or ice cream is something every child likes. IM: To be honest, I don’t really remember the first time. GR: Do you remember the first time you had shave ice or ice cream? Next year we’ll be going to America and to open our first store in Hawaii by the end of 2017, and then Seattle and Los Angeles. It’s been over 20 years now, and we have stores in Japan and China. I was born in 1967 and I started Ice Monster in 1997.
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